Brief - Redesigning packaging
Choose a package from a brand and redesign it in response through analysis and deconstruction, and with a well-considered strategy in place.
For my outcome I chose a brand called Vitasia, which is a Asian food brand. They have a line of tea that weren't so popular so my approach was to create a design that was eye - catching enough for the customers to pick up and be curious about. I also wanted to modernise the current design because it seemed outdated. So going back to the cultural roots of the product which was from China, taking inspiration from cultural patterns and created my own.
